Her ardour for strategic advertising and marketing made her create case study answer Branding Journal with case study solution aim to be offering a web platform to branding experts. Just one comment: one in all case study answer complications faced by businesses which are already based in case examine answer mind of case study answer customer is they neglect to review case examine solution region from which they depart when repositioning. Perform a positioning exercise following case examine solution checklist outlined in this article, but fail because they don’t bear in mind that case examine solution customer already has an experience on the subject of them. In quick, I must never only know and define case study solution needs of customers, I ought to bear in mind how they understand me in terms of those attributesThanks Gabika!I absolutely consider your comment. The article was designed for new brands that were not yet on case study answer market. Existing manufacturers that want to create a brand new positioning, should certainly consider how case look at solution brand is already perceived by current clients.