The model layout for analyzing particular person enterprise ideas and it will not support case examine solution interdependence and synergy with portfolio of greater corporate. If we glance from case examine solution theoretical side case look at answer brand does not show possibility that an industry can be attractive as a result of some agencies in it. More over some times it may be possible to create complete new markets as a substitute of selecting from latest one and in addition some americans argued that environments which are characterised by immediate, systemic and brief changes require more flexible, dynamic strategy for technique formations. The name it self say it’s used to identify agency’s strengths, weakness, opportunities and threats. And use to formulate innovations case look at solution analysis usefulness of SWOT is not restricted to profit trying groups. It is utilized in resolution making situation when a desired end state has been defined, and it’s utilized in pre crisis making plans and prevention and in addition used to in creating a recommendation all the way through a viability studyIt has capacity to over simplify case look at answer condition by dividing case look at solution organizations environmental factors into classes through which they may not fit.